Semiotic Approaches and Strategies in Political Communication
DOI:
https://doi.org/10.5281/zenodo.15976455Keywords:
Political communication, semiotics, propaganda, discourse analysis,Abstract
Political communication plays a central role in modern democratic processes in terms of influencing voter behavior, forming public opinion and disseminating ideological messages. In this context, the semiotic approach offers a powerful tool for analyzing the language, images and symbols of politics. Semiotics encompasses a multi-layered process of signification that includes not only linguistic signs but also visual, auditory and spatial elements.
This study examines semiotic approaches and strategies used in political communication, examining leader image, propaganda techniques, political discourse analysis and political representations through the media. In particular, the effects of indicators such as discourse, rhetorical figures, metaphors, colors, symbols and body language used by political actors on voter perception are evaluated. It focuses on how visual and linguistic signs shape voter perception and through which semiotic codes political messages are conveyed. It also examines the semiotic strategies used in election campaigns and crisis management processes and discusses how they are used to manipulate public opinion, construct identity and discredit opponents.
The study approaches political communication not only as a process of message transmission, but also as a practice of meaning production intertwined with cultural and social codes. Accordingly, the semiotics of political campaigns, leader discourses and public policies are analyzed.
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